There is so much talk today about video marketing, maybe it is time for you to take a closer look to see how you can make money using this effective marketing technique. Video-sharing websites are popular, and there is no reason you shouldn’t get in on the trend.
Although YouTube is the best-known video website other sites have been rapidly growing in market share. Some of them are niche-specific, such as those for Internet marketing, while others are more general.
Because so many online marketers are using video to promote their products and services, it is critical that it is done properly. When creating a video, it is important to remember that people don’t go to a video site to see a commercial — unless they are looking for a classic commercial or one that is amusing.
Instead, make sure you encourage your viewers to share your video with their friends and to add comments to their share. This will begin to generate buzz and help promote your products or services. The sharing itself will help spread your message with little extra work for you and people love to receive something that a friend recommends.
Video is a terrific medium for conveying ideas to viewers. It can show your potential customers what is special about your business. You can create a short video that describes your products or highlights your relevant experience. This kind of message will help to foster trust, eventually leading to a sale.
When creating your videos, clearly explain your business with words and images that are simple to understand. If the intent of the video is marketing you need to speak honestly to your viewers. If they think you are just out to make a profit, they will most likely take their business elsewhere. Think about what is important to your customers and emphasize those points in your video. When you give them something of value, they are more likely to buy from you.
One of the most effective types of videos is a video blog, which allows you to share your thoughts or show what you are working on. For example, if you sell craft supplies, you can offer helpful craft tips or make a how-to video on how to use one of your products.
An effective way to get an audience to your videos is by running ads in social media. The people who have the time and interest to watch your video probably will share your link with their friends, thus giving your video more exposure.
In addition to YouTube, there are several other great video-sharing sites you might want to check out, such as Vimeo, which tends to have a lot of professional videos; Vine, a site that specializes in six-second looped videos; and Ustream, which is good for business owners and media. If you are selling games, you can look at Twitch, which broadcasts people playing games and interacting with other people.
Video marketing is an excellent way to reach your target audience, and used properly, it is a great tool to grow your business quickly. So many people are watching and sharing videos, the potential market for your services or products is almost unlimited.