There’s no time like the beginning of a new year to re-assess your marketing strategy. You should look at the media and business landscape to figure out the right methods for growing your brand. This article will explain the best practices for growing your business in 2018.
Know Your Social Platforms
The landscape of social media is constantly changing. You need to take a close look each year to make sure that you are investing your time into the right places.
Facebook is still the most popular social network by far. You should create a diverse set of content for Facebook including video, photos, and live streams. Try to post on your page at least once per day to maximize your organic reach percentage.
Instagram and Snapchat are the two most popular places for people aged 13-18 and 18-25 to spend their time online. The average Instagram user checks their feed 35 times per day, so there’s no such as thing as too much content on that platform.
Twitter is good for brands who want to engage with other people. It’s easy to connect with new fans there thanks to the ease of microblogging. B2B businesses should look at LinkedIn for their own networking opportunities. Consider all of these platforms as you prepare your digital plan for 2018.
How to Drive Growth Online
You have multiple tools at your disposal to generate growth for your business. The most basic of these is content marketing. Post new content on your social media pages every day to build an audience. This is like being your own media company and it pays off.
Advertisements are the fastest way to reach a larger audience. Become a master of advertising on new digital platforms and you can get a great ROI for your work. Facebook and Snapchat are two examples of high value platforms to advertise on.
You can target specific demographics in very smart ways online. This lets you customize your ads for different locations, age groups, and psychographic indicators.
You business needs to connect with influencers to achieve its fastest possible growth. Whenever someone else talks about you, the word of mouth gets stronger. Big influencers have the most notable impact on this process.
Twitter and Instagram are the best places to connect with influencers. You can start by leaving comments on their posts. Be insightful and say something that shows you really watched and thought about the content. After you get a few responses this way, try sending a direct message (DM) to further deepen the relationship.
Massive Growth Hacking
The most impactful business growth comes from mastering the fundamentals of online marketing. Get your advertising tuned up and build a network of influencers who stand by your business. If you execute on these ideas across a few of the major social media platforms, you will be amazed at how much growth becomes possible.