Someone does not have to be a customer to appreciate the specific content, just like someone doesn’t have to be a mathematics enthusiast or a history buff to think the cult of Pythagoras is interesting. Those personality characteristics might help someone develop a deeper appreciation for the topic, but ultimately, all anyone needs to believe that niche content is cool are eyeballs and an internet connection. Creating compelling content for something otherwise considered dull to the general populace isn’t a cakewalk, but it does not have to be as tricky as most digital marketers, and website owners make it out to be. With the right wording and a good bit of hype, anything can be interesting enough to be shared.
Using phrases or key terms that are attention-grabbing is incredibly effective, like saying “the cult of Pythagoras,” instead of “a gathering of mathematicians.” Cult might be a taboo word, but it gets a great deal more attention than mathematicians. What’s important, though, is that the specific focus of the content is related to the general topic as a whole, even if it’s a little off-base from the primary target. Perhaps the niche feels even more boring and limited than math, though. What is one to do when the topic itself makes people want to take a nap?
One way to redirect attention in spite of a dull focus is to create content that generalizes the topic or inspects it from a different angle. It is easy to think of studying for the MCAT as a boring topic that would interest only future medical school students. But if you were to write a post about types of people in med school that invokes humor and intrigue, then the site itself would see a rise in popularity for that sole reason.
Topics that are controversial, how-to guides, top-ten lists, and similar structures are a great way to set-up for engaging and fun content. Formatting is just as important as the content itself since the format is what enables the reader to interpret the context of the material in the first place. If a reader does not know that they’re going into an article containing a list of information relevant to a specific topic, they’re likely to be shocked and disoriented initially, leading them to an initial adverse reaction. It is essential to connect the format with the content in a balanced and cohesive manner to ensure retention and satisfaction on the part of the userbase.
Of course, engaging and exciting presentations of topics don’t matter in the slightest if a website cannot accurately distribute and promote said content; that is a gamechanger.
While having more well-rounded content will enable a website to gain more traction and have more views, the initial distribution of content should be toward interested parties. The creator of the material is not the one who gets to decide whether or not something is interesting enough to be shared with the potentially disinterested masses. Making something expressly for it to go viral is a great way to ensure that the specific content does not, in fact, go viral.
When it comes to generating hype and landing a plethora of attention, having a dull niche is never the real problem. The actual issue is always related to how a site goes about presenting information. Creating humorous, engaging, or just plain entertaining content is an art, and if done correctly, that content can profoundly influence every aspect of a website’s SEO goals. From organic traffic to click-through rates, from dwell time to repeat visitation. Any post has the potential to go viral, provided it has a solid foundation and cultural merit.