If you are searching for a way to take your results to the next level and enhance your profit, you are likely wondering what path to take so that you can reach your goal. When people visit your website for the first time, they won’t always buy from you because they don’t know or trust you. You can use email marketing to fill the gap, and following the right plan will provide you with impressive results. You will stay in touch with prospects who have shown interest in what you have to offer, and you can inspire them to take action by earning their trust and respect.
The first task for anyone who wants to implement an email marketing plan is to create an opt-in page. Most people have received a lot of spam and are careful when it comes to giving out their information. But if you can get their attention with an enticing offer, you can combat that problem without much trouble. You can try giving away an e-book, trial offer or free samples, depending on your industry. Information products usually work the best because they will establish you as an expert, and people will view your paid products and services as being much more valuable as a result.
When people sign up for your list, don’t give in to the temptation to push your offer too soon unless you want to turn people away. After you send the free offer, continue to provide your subscribers with value by sending informative or engaging newsletters several times each week. You can provide a teaser in your emails, but you must make an effort to send people to your website. If not many people are opening your emails, try different subject lines to see what works the best. Sending random guides won’t give you the results for which you are hoping, and it will be a waste of time. If you don’t know what people want to learn, placing a poll on your site can help.
Once you have taken the time to build trust with your prospective customers, you will be ready to start promoting your offers. If you want to enjoy the best possible results, offer your subscribers limited discounts that they can’t get anywhere else. You can craft your email like a sales page to take it to the next level, and you will be impressed with the outcome. You can use conversion tracking software to segment your buyers from those who are yet to spend money.
Although people will likely walk away from your website or sales page without spending a dime, the right email marketing plan can make a difference. The opt-in page will get the ball rolling, but the newsletters will take things up a notch, building trust each step of the way. When people trust you and the advice with which you provide them, they will be more likely to take action than ever before, and you will know that your business is moving in the right direction.