The best ways to market are changing rapidly. This is especially the case because consumers are changing. As more millennials become customers, techniques need to adjust so they will be encouraged to purchase products and services. This article explores the subject in further detail by providing a guide to marketing towards millennials.
1. Inbound marketing works best
As mentioned, marketing techniques need to be adjusted to reach customers. More traditional marketing doesn’t gain the trust of millennials, and they have grown up using technology. Therefore, you are more likely to reach them through newer forms of technology such as social media.
It may seem strange to older customers, but millennials are seeking influencers online and the products and brands they endorse. When it comes to brands, they want them to have a strong digital presence and be winning on social media. Therefore, if you’re going to entice a millennial customer, it’s vital your digital strategy is a significant priority in your business.
2. Create content around their interests
Whatever type of marketing you are involved in it works best when you know your audience. Different types of customers like to be marketed to in different ways. When it comes to millennials, technology and digital content needs to be at the forefront of what you do.
However, you need to go beyond that with content. It’s not necessarily about targeting the things they spend money on, but just their interests in general. They like to feel that content has been created especially for them. Therefore, it’s crucial that you do significant research on their interests and then create relevant content.
3. Millennials want products designed for them
As mentioned, millennials like content built around their interests. It’s also crucial for them to feel that products and services have been made for them as well. This means that they like to play a part in the way products are developed and have their say in what they would like to see included. Brands that are willing to work with these consumers are likely to have more success in selling to them.
4. Ownership isn’t essential to millennials
Traditionally consumers have been focused on ownership, whether that be based on property, cars or anything else. However, millennials are changing that trend because they aren’t so concerned about ownership and are merely interested in variety and choice. This means as marketers you need to have the products and services that appeal to them.
Think less regarding ownership and more about providing choice and the ability to sample things for a short time. Millennials don’t want to be stuck into long-term contracts but instead having the freedom to change. This means for subscription-based businesses, you want to offer flexibility rather than deals that require a commitment for a specified period. Also, remember that they like new technology and things to be digital.
Marketing techniques are evolving all the time, and it’s crucial that brands can adapt to this. Millennials are a new type of consumer and brands need to know how to appeal to them. Therefore, remember that inbound marketing works best, create content around their interests, ensure products are designed for them and recognise ownership is not essential.