When it comes to driving traffic to your website, it is important to take advantage of the different social media sites and properly optimize the content towards your page. With Google+ Business, it is possible to increase your viewership through a variety of steps which are designed increase traffic towards your page and make sure everyone with access is able to see your Google+ Business profile. Just about everything in business is short and to the point, and this holds true with the optimization of your business account.
Keep Tagline Under 21 Characters
The tagline for your Google+ business account is the first information anyone sees regarding your page. You are allotted more characters if you choose, but some are cut off unless visitors click on your page. To make sure the entire tagline is in full view, limit the number of characters, including spaces, to 21 or fewer characters.
Keep the About Section to 56 Characters
Again, it is all about selling yourself as quickly as possible. You want to entice individuals to click on your page, and if they aren’t sold in the first few words, chances are they won’t click on your account no matter how grand your services are. In the “About” section, only the first 56 characters are exposed, at least until someone clicks on the account page. You are more than welcome to have a longer section about the company (and you should, as you have a good amount to inform people), but the About section must catch their eye and intrigue them enough in the 56 characters to want to click on the full page.
The world of the Internet revolves around keywords. Keywords drive traffic to pages, help identify useful information and set apart the professional pages from the amateur pages. Inject appropriate keyword phrases throughout your company’s description to help improve SEO visibility. Make the keywords unique to set your page apart. For example, if your company sells antique wood toys, don’t simply use the word “Toy” as the keyword, as millions of other profiles will use the same keyword. However “antique wood toys” is very specific, and anyone looking for that kind of material will instantly be directed towards your page.
The Internet is also all about coding. Internet coding can be extremely complex and rather difficult to understand, although even the most novice Web designer is able to understand a few coding tools. To increase your Google+ page standing, you want to include your profile’s code in with your actual Internet page. Select the “Link Your Google+ Page to Your Site” option and type in the website domain to link the two together. This adds the coding to your website, gives you an additional backlink, and increases the standing not only for your Google+ Business Page but also your overall Internet site, which is a win-win.
While looking at linking, you might as well link your Google+ page with your AdWords account. You probably have advertisements created on the Internet (if not, you should, to drive business towards your website). When you link your Google+ Page with your AdWords page, you’ll get an extra +1 towards your page, which, like linking your page to your website, helps improve the backlinks and again pushes up your website standings with Google.
Lastly, you want people in your circle to know you appreciate them, so always send out a “Thank You” message when someone joins your circle or subscribes to your page account.