You can reach more people through Facebook than you can through any other website on the internet. It’s a place with one billion daily users encompassing every hobby and interest fathomable, and living all around the world.

For all of this potential, too many freelancers and entrepreneurs find themselves overwhelmed by opportunity. Just because you can build an audience doesn’t mean you will.

This article will explain the best and most effective ways that you can reach a large and sustainable audience for your content. It’s a quick and practical guide to building up more influence as a digital brand, which will reinforce everything else you do in the business world. These tactics enable you to reach your true potential.

Explore Your Options

Facebook gives you a digital voice that can reach millions of people. It’s up to you to get comfortable with using it. The first step is to explore the many options that are available to you.

Create video, audio, and text content all around Facebook. Look for opportunities to step outside of your comfort zone with features like live streaming or 360 video. If any of these media channels feel particularly fun or natural to you, make a note to keep exploring.

After a few weeks of using these features, you will know what works for you. Whatever form of content is most fun and effective is what you should use, and the answer is different for everybody.

Develop Your Habit

After the exploration phase comes the habit phase. This is where you decide what the first pillar of your content strategy is and do it. For many brands, this will be video, but others may rely on photo or text.

If you want to be successful, you always need to create at least three good posts per week. This is your new standard as a social media marketer.

Watch Other Brands

As you get comfortable on Facebook you will notice other people and organizations who are operating in a similar brand space as you. Think of them as colleagues and potential collaborators. In the world of social media, it’s not a zero-sum game. You can work together to build a bigger audience for everybody in your niche.

Learn from what other brands do. If new features come out on Facebook and you see other pages using them creatively, be inspired. Build good relationships with other people in your niche and it will pay off for your entire career.

Long-Term Mindset

Above all else, you need to establish a long-term mindset on Facebook. Aim for great things to happen in 1-2 years, not 1-2 weeks. By learning and applying patience, you will be able to totally outperform the more short-sighted marketers out there.

Keep up these techniques for a year and see where it gets you. If you work hard, you may find yourself with a much larger and more dedicated fanbase.