There are certainly a decent number of social media sites to choose from these days. It’s clear though that not every platform is right for every brand. Pinterest has many significant benefits, but companies sometimes ignore the site because they don’t feel they can share visual social media content. This article will look at some of the types of content you should be sharing on the social media platform.

1. Motivational quotes

One of the best types of content for Pinterest is motivational quotes. This may involve a bit of work to combine the text of the quote with a suitable image. However, it is well worth the extra time because quotes can perform incredibly well. If you are on group boards with many followers that accept quotes, sharing your quotes on them can get you a lot of traction.

Remember also that you can use this general concept loosely. For example, you don’t have to use actual quotes all the time. Instead, you can provide company slogans or snippets of advice written in quote form. When you can add your own brand to it, then that’s going to increase brand exposure as well as any traction on your Pinterest page.

2. Content that links back to your own website

Many brands have found out that it’s possible to have a lot of traction on the social media site, but that doesn’t automatically divert traffic back to your website. The essential problem is many users share content on Pinterest that they find interesting from Google searches. This will then direct traffic to the source website.

Therefore, if you want to enjoy similar benefits, you need to create content that users want to share on Pinterest and share your own content. Make it a habit to ensure at least some of what you share will link back to your site. So, if you have an engaging blog post, you can either create a graphic within it that works for Pinterest or create a visual after writing it that you can then use to share it. If you spend a few minutes to review what is posted on Pinterest, you will notice some of the most successful users are regularly sharing content from their sites.

3. Infographics

If there was a type of content created especially for Pinterest, then infographics may well be it. The fantastic thing is they can be designed to fit the ideal dimensions for the site entirely. Visually heavy infographics with photos can perform well but so can those based on a list of information without aesthetically pleasing images.

Also, remember that content displayed similarly but may or may not be considered a true infographic can also perform incredibly well, such as graphics for workout plans and diet recommendations. As mentioned previously, getting your pins onto some of the bigger group boards can be critical for success.

4. Tutorials

Another fantastic type of content for Pinterest are tutorials. Users continuously love to learn new things and then perfect it themselves. As previously mentioned, if you have created the tutorial yourself and have it on your website, then diverting consumers through an engaging image can work out exceptionally well for you.

Equally though, if it’s not your work but you can provide a detailed description and images explaining it from another source, then this can encourage many repins. You may also want to think about other types of content that perform well on Pinterest here. For example, food, health and fitness are all popular trends. So, any tutorials that cover these subjects may well perform incredibly well.

It seems that there are various social media sites to choose from these days and it’s not necessary for your brand to use them all. Pinterest is a platform that is often overlooked by brands, especially if they don’t think they can produce visual social media content. However, there are some significant benefits to using it. Remember to share content that covers motivational quotes, links back to your site, contains infographics and tutorials.