Your website might offer up the best design, content and products imaginable, but none of that matters if it’s not indexed properly by all of the major search engines. The good news is that getting your website indexed is not complicated, as long as you keep a few simple strategies in mind.
Start With On-Page Optimization
Be sure that your website is in the best possible condition for a smooth indexing process. This will prevent any costly complications from arising and guarantee that you get the best results possible from your optimization efforts.
On-page SEO is a great place to begin. On-page SEO tasks to get started with include creating a sitemap for your entire website, establishing a structure for permalinks that works with current SEO best practices and connecting all of your most important content using internal linking. These are all things that search engines love to see when they evaluate a website and determine where to place it in their listings, as they lay the groundwork for an efficient and error-free indexing process.
Submit Your URL To Search Engines
All of the major search engines offer ways for you to submit your website’s URL for their consideration. This is the perfect way to let a search engine know that your website is up and running and ready to be placed in their search results. Simply visit the search engine you’re interested in and research the specific submission guidelines they have set. The sooner you do this, the sooner the search engine crawling and indexing process will begin.
Track Your Progress
Using a website traffic monitoring service such as Google Analytics or Google Webmaster Tools allows you to quickly identify any errors that could be affecting your website’s indexing in search engines. When you know which elements of your website are tripping up search engine indexing algorithms, you can address them immediately and get things back on track before you encounter any penalties. You can also use this kind of service to track your search rankings over time, which can provide excellent insight into how you can improve your search engine optimization campaigns going forward.
Building Quality Backlinks
Getting even a few high quality links from other websites that search engines view as trustworthy can dramatically increase not only your rankings, but also the speed at which your website is indexed as you add new content. Reach out to websites that have an established reputation and sense of authority in your industry and see how you might be able to work with them in exchange for a link to your website. When it comes to gaining these types of links, focus on quality, not quantity. Only associate your website with others that are viewed favorably by search engines.
A successful SEO campaign starts with effective indexing. As long as you keep these simple strategies in mind and implement them whenever possible, you can count on your website being indexed properly and ranked well by all of the biggest search engines in the world.