Direct mail and email marketing are both very powerful marketing mediums. However, people today are bombarded with advertisements all the time. They are on billboards, television screens and mailboxes and inboxes. Depending on how the advertisement is packaged and addressed, it can easily end up in the trash or the junk folder.
That being said, successful marketers still report a profit of $40 or more for every single dollar spent on direct mail and email marketing. You could take time to build your own mailing list and you may already have one. It does take a lot of effort to do this. Many people resort to purchasing mailing list data to make it easy on themselves and give themselves a wide base on which to start.
Purchased mailing list data can be a very profitable resource when purchased from the right place and handled strategically. The lists have already been demographically segmented and grouped into niches by interest based on past behaviors. The great thing is that they are typically sold in bulk, so the buyer has a lot to work with. Here are a few reasons why purchased mailing list data can be such a profitable resource.
High Quality Data And Accurate Targeting
In the time it takes to try and build a mailing list for your business, you could purchase and utilize one many times over. Purchased mailing list data is targeted based on consumers’ past behavior and many of them come with a deliverability guarantee. This is an assurance that a certain percentage of the people on the list will receive the mail, whether email or direct mail. A deliverability guarantee helps ensure that you are not wasting marketing dollars on junk mail addresses with no recipients. It helps ensure that you receive quality data to expand your customer base, which is your primary goal. Many companies utilize some sort of quality classification system to get to the heart of the market and segment the data. This allows you to purchase exactly what you need.
Saves Time And Resources
Purchasing mailing list data can save you a ton of time and resources that can be utilized elsewhere within your business. First party data is valuable, and it is not easy to come by. These are usually repeat customers, referrals and people who have signed up to receive your marketing material because of some sort of incentive. First party data is the gold nugget, but it typically is not a broad customer base, especially if you are trying to expand your market. Third party data offers an efficient solution where a lot of the work and the research is already done for you. The information has been researched, classified and segmented for you so you can jump right in to the heart of your marketing campaign.
It Is The Icing On The Cake
Purchased mailing list data is the icing on the cake when it comes to your crucial marketing strategy. You already know how important your first-party data is. Your purchased mailing list data is your third-party data. Combining first-party data and third-party data is one of the most effective ways to execute a marketing strategy and broaden your customer base simultaneously. You are effectively utilizing someone else’s knowledge and hard work, combined with your own efforts, to further your company. Not everyone on the mailing list will become a customer but ultimately you will find a large clientele that will love what you have to offer through this method. Just make sure that the company you purchase your data from is working for you and genuinely concerned about your satisfaction.