Our small PPC package gives your business a specialist to create, manage and monitor you AdWords campaign for you. We ensure that we do extensive keyword research to analyse which search terms will work best for your business and provide you with the digital presence you need in both Google and its other search partners which will allow your business to gown.
Each package includes a landing page analysis, regular performance monitoring, dashboard integration, reports and consultation.
Budget: Up to $3000
Keywords: Up to 200
Ad Groups: Up to 20
Ad Texts Created: 6
Bid Optimization: Once per week
Remarketing: Add $150 setup – inclusive of remarketing audience (Ads creation not included)
Banner Ads Creation: Contact project manager for cost
Landing Page Analysis: Included
Landing Page Optimisation and Setup: $149
Google My business Optimisation (if required): Yes
Location Targeting (Google My Business Account):Yes
Project Manager Consultation: Monthly
Our package allows us to use the correct platform to achieve your goals. We offer search campaigns, make the most of Google Display Network and create remarketing campaigns depending on your needs.
* Search Marketing Platform: Yes
* Google Display Network: Add $150 (setup)
* Text Ads: Yes
* Banner Ads Creation (1 set x 6 sizes): Add $99
We will look at your business and marketing goals, we will boost the performance of your campaign and attract appropriate visitors to your page by using the best ad extensions.
* App Extensions
* Call Extensions
* Location Extensions
* Review Extensions
* Sitelink Extensions
* Callout Extensions
Our team of experts will carry out extensive research when we start which will allow us to understand your business and find the right keywords which we can link to the best text to make the most of your campaign. All of this is actioned once you have given your approval.
Search Campaign Setup
* Keyword Research: 4 hours
* Daily Budget Set-up
* Ad Scheduling
* Campaign Structuring
* Ad Copy Creation
* Ad Extensions
* Set-up Report
Search Campaign Management
* Bid Optimization: Once a week
* Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
* Ad Extension Management
* Keyword Management
* Negative Keywords
* Report Analysis
* Report Generation: Monthly
Google Display Network and Remarketing
* Text Ad / Image Ad / Responsive Ad Format
What is PPC?
PPC stands for Pay Per Click also known as SEM (Search Engine Marketing in Google) is a type of advertising strategy that directs traffic to your website.
This can be in the form of an ad that you pay a search engine or host website to post.
Types of campaigns are:
– Search AdWords Campaign
– Remarketing on the Google Display Network
Is it for me?
If you are a small Business who is looking to improve their online presence on Google and make others aware that their products are available.
What can it do for my business?
PPC will improve your online presence on Google search which will in turn increase your chance of targeting the right customers at the right time.
Will my ad be on the top page of Google every time?
This is not possible and don’t listen to companies or agencies who tell you that they can do this for you. The Google AdWords system does not just consider the bid price when arranging the sponsored ads. The position of any ad considers over one hundred different factors including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets.
Does PCC guarantee sales and leads to our business?
We cannot make any guarantees on this. Once your ads are posted on Google Search we can no longer control the decision of your potential customers. The most that we can do is target the right people at the right time.
Do I need to have an existing Google AdWords account to use this service?
If you don’t already have an AdWords account, then we can set one up on your behalf and like it to our AdWords manager account.
I already have an existing Google AdWords account. Do I still need to pay for the setup fee?
If you already have a Google AdWords account and you have PPC campaigns that are already running then only minimal changes need to be made, and for this we will waiver the setup fee, however if your account needs to have the campaigns setup or there are many settings etc to change, then the fee will be applicable.
Can I use my existing homepage, or do I need a landing page?
For a PPC campaign to be as effective as possible, then it is vital that you have a very good landing page. People clicking on your PPC ads are more likely to purchase compared to general browsers, that’s why the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.
Do I have access to the PPC Campaign that you are going to create?
Of course, you do, we are totally transparent which ensures that you are getting the right data and you can see the performance of the campaign anytime you want.
Why do I need PPC when I have SEO?
When you create an SEO campaign correctly, this will take some time to show on the rankings, your business could make use of a PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum.
PPC is also useful if you want to maximize the search page. There are different businesses located on the search page.
Can I do PPC without SEO?
PPC is not SEO dependent so you can do PPC without SEO. It does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine.
Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site. SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.
Can I target my competitor’s keywords?
One of the benefits of PPC, is that with PPC, you can target the competitor’s keywords. With SEO, you’re limited to the keywords on your website. Targeting your competitor’s keywords is ideal for new businesses because you want to target people who are looking for the same business as yours or have the same type of service.