* A complete social media package which will cover all social media activities for your business which can be tailored to your needs.
* We provide professional content management with unique and sourced content which is provided in a one-month calendar for you to review and approve at the start of each month.
* Our total social media strategy covers all aspects of online branding and social media – branding guidelines, persona, engagement strategy, content strategy, and verticals.
* Customisable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
* To generate traffic to your website.
* To generate awareness for all your brand or for parts of the brand.
* To engage people to interact with the page and develop brand loyalty.
* To focus on providing the best customer service and absorbing feedback from customers.
MONTH 1: CAMPAIGN SETUP AND STRATEGY
* Social Media Audit
* Facebook Pixel Setup
Social Media Playbook
– Buyer Persona
– Communications Objective
– Content Strategy and Content Vertical Themes
– Response Protocol/Escalation Process
– Message Flowchart for Comments Management
– Tailored Audience for the Page
Account Creation and Optimization
Profile Picture and Cover Photo Creation
MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
Monthly Content Planning
Content Creation and Posting:
– 14 high-quality graphic posts every month
– 8 high-quality curated articles every month
Monthly Social Media Paid Ad Campaign Management
– Ads Creation (2 per month, graphics with text)
– Campaign Budget Recommendation
Ad Hoc Social Media Hours
– Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy
Monthly Social Media Report for Facebook
– Social Media Snapshot (Overview)
– Network Growth/Reach
– Engagement Report
– Content Report/Content Consumption
– Performance Analysis and Recommendations