Increasing the amount of your online traffic doesn’t have to be complicated or costly. Don’t you wish you knew some unique tips on how to drive more traffic to your website or blog? Traffic is about building your brand. The more traffic you get, the more subscribers you’ll have, and the more connections you’ll make. Whether your goal is to build an online business or whether it is to promote your blog, consider the following tips on how to create your customer base via your online traffic strategy.
Host a Joint Venture Webinar
You may be familiar with the concept of webinars created for marketing purposes. If you’re wondering how webinars translate into the amount of traffic you can expect to have, and how you may distinguish yourself from other webinar marketers, consider a particular type of webinar called a “joint venture webinar.” Joint venture webinars allow you to tap into the audiences of influencers via hosting a collaborative webinar that involves getting someone within your network to promote your webinar to his or her respective audience. While you may have a limited number of email subscribers yourself, hosting a joint venture webinar will get you and your message in front of someone else’s audience and subscribers, thereby doubling or tripling your exposure.
There’s nothing uniquely special about a podcast, except that it encompasses a much smaller, and much less competitive, marketplace in comparison with Google. Google indexes websites from around the world, with more than a billion currently active sites, and that’s a lot of competition. If you want to stand out, you should dive into a niche media outlet such as the podcasting world.
Invest in Facebook Ads
Many people will tell you that paid traffic just doesn’t converge and that you shouldn’t waste your money on it. There are different ways to go about buying traffic, however. Many paid-for strategies do not function to generate leads or conversions. However, another way to get paid traffic is via Facebook advertising. If you do it right, Facebook ads can promote your content and increase the number of interested people who choose to opt into your email list. Not only do Facebook ads drive traffic directly to your website or blog, but, you then have the option of re-marketing to those same subscribers over time. Each time you come out with a new piece of content, you can send it their way, and they can check it out on your website. In addition to the repeated traffic this strategy generates, you can also sell different types of products or services again to your subscribers in the future without having to pay. Once they’ve clicked on your Facebook ad and opted into your email list, you can contact them for free whenever you want. So, despite what some naysayers may say, Facebook advertising can be a great tool to get more traffic to your website or blog.
Collaborate with Influencers
Develop relationships with influencers, otherwise known as those people who have significant followings on social media platforms. Help them out, host them on your podcast, feature them on your blog, and share their content. They’ll do the same for your content in return. Developing those relationships with influencers means that you can tap into their audiences. Your content will snowball from there once you find ways to collaborate with them.
Leverage the Power of Pinterest Marketing
A key strategy that may play the most significant role in your success is Pinterest marketing or Pinterest sharing. You might regard Pinterest as a place to pin things you like to look at, such as a cute infographic or a do-it-yourself project. Pinterest, nonetheless, is an incredibly powerful tool that you can use to drive traffic to your website. You might be wondering how this strategy works. Pinterest is a combination of a search engine and a social media platform. You can either peruse Pinterest via the search bar at the top of each Pinterest page or via following other people on Pinterest and their boards. The combination of these two elements means that content on Pinterest can go viral in a unique way. Plan to share all your blog content on Pinterest boards, and get your content out on group boards that have a lot of followers so that your content can get in front of as many people as possible.
Film YouTube Videos
YouTube videos are an excellent strategy for directing traffic to your website. For one, video allows you to create a unique bond with your viewers. Unlike a blog post, where users just read written words on a page, video enables users to see your face and hear your voice. That makes people more connected to you and more receptive to what you have to share with them. Secondly, YouTube is a syndicated feed of content. What does this mean? While a user might be interested in your website, it is still a little bit of a hassle, navigation-wise, to see your content. YouTube, on the other hand, offers a syndicated feed, or a spate of content creators who are all putting their content in the same place. Its convenience factor comes from the fact that users can see all they want to see in one place at one time. It motivates users to check out that content on a regular basis, and it means that you can get in front of them with your message more frequently. So, how do you use YouTube to drive traffic to your website? It’s simple. At the end of each video, include a call to action that sends users to your site. Include a link down below in the summary space. To take it even further, you can create a specific, actionable piece of content, such as an e-book or an online course, and link to that in the description. When users download this content, of course, they must submit their email information, which is excellent for you because you can contact them in the future with offers that may interest them.
If you want to stand out in the online space, then you need to do something special. You can’t just stick to the regular traffic-driving strategies that everyone else is using. Getting those extraordinary results involves getting creative from time to time and leveraging the power of each social media outlet on which you can appear.