Social media is an instant kind of thing, and those that work in the field often have to work long hours. However, it’s simply not feasible to be able to post content at all times during the day and night. There are also schools of thought that scheduling posts is the right way to go at all times. This article aims to discuss the benefits of doing exactly that.
1. It’s vital to post at the right time
It’s clear that social media is an international business and big brands know that they have followers all over the world. What’s important here is to analyse where your fans are from, and various social media tools can help advise you on when is the best time to post to catch their attention. It’s crucial to have a smart social strategy, but at the same time, the timing of those posts plays a massive part in those all-important engagement levels.
2. Having updates throughout the day is an important part of the process
It’s unlikely that you will be on specific social network sites during the entire day to post. Therefore, you are most likely only to be able to dedicate some time in your day to each social platform. This means you will post all your updates on that platform at once.
It’s true that you may see decent engagement levels for one of your posts but less likely to see the same results for the others. The beauty of scheduling is that you can still dedicate the same time but will have an update ready to go, later in the day, using a tool such as Buffer. You can even set it up to post across multiple social networks at the same time, which is another great time saver as opposed to having to go to each network individually.
3. Scheduled social media posts should also be well thought out and planned
When you have a small amount of time to focus on social media, it’s easy to have the attitude of getting it done as fast as you can. This can lead to lazy updates that may not get the engagement that you are looking for. Overall, this is another excellent reason to schedule updates instead of posting them at once.
This way you can carefully think about them as you plan. Using Buffer, you are then able to arrange a schedule, which works great for visual content that follows a sequence. Generally speaking, the more social media is planned and thought out, the more successful it is going to be.
Hopefully, this content has shown some of the major advantages of scheduling social media updates. It can be such a time saver, especially when you don’t have a huge amount of time to devote to social. Just remember to post at the right time, space out your updates throughout the day and to ensure they are well planned.