When you start a business that is very personal to you, it’s easy to assume it doesn’t need its own dedicated social media channels. In fact, there are plenty of examples of brands being run using personal accounts. Of course, this strategy can work in certain situations, but overall, it’s better to separate your personal presence from that of your brand. This article aims to look at some of the major benefits of having a dedicated brand on social media for marketing purposes.
1. Your brand identity will be better
It’s quite a challenge to create or use social media accounts that can facilitate both your personal life and your brand. Remember, with a brand, you want to use company logos and perhaps some form of promotion in your images, but you will want to use a fun social image for personal use.
Equally, in the bio section, you want to include information about your brand and the offering along with your company’s website. However, a personal bio may discuss your job title and your passions and interests. Simply put, the two don’t go together, and there isn’t a perfect mesh between them. Therefore, your brand identity will be far better if you have separate accounts.
2. A clear structure for updates
The types of updates you put on a personal account are somewhat different than the ones you put on a brand page. You want to feel at ease to engage in friendly banter with your friends, but that’s not appropriate content for your brand account. Again, the mesh between them doesn’t work when it comes to posting updates.
If you have dedicated accounts between your personal life and your brand, the rules are simpler. You know that you use your brand account to promote your business and the work you’re doing. On the other hand, you can use your personal account for chatting with friends. Of course, the two are always linked to some extent, but you don’t want to confuse your customers by having everything happening on the same profile.
3. True understanding of the digital impact your business is making
If you don’t separate your personal social media from that of your business, it’s hard to determine the impact of each side of it. For example, how do you decide whether your fans/followers are interested in you or your brand? A service like Klout would only tell you your overall social engagement levels. On the other hand, if you have dedicated brand social profiles, you can see directly what digital impact your business is making.
Many people and businesses now appreciate the need and value of social media marketing. However, getting it right is still a complex process that requires careful consideration and planning. Hopefully, this article has shown some of the genuine benefits of having dedicated social media channels for your brand. Simply remember that dedicated digital marketing allows you to enjoy strong brand identity, a clear structure to your updates and true understanding of the digital impact your business is making.