Social media has become essential to most people both from a personal and brand standpoint. Klout is still one of the most accurate ways to measure engagement levels across a variety of social media platforms. The website itself provides a useful breakdown of your Klout score including the recent history.

Also, there is other useful information, on the site, such as the breakdown of your score across different social platforms. This data allows you to see at once where your best engagement is and the platforms on which you aren’t having so much success. The Klout extension is an essential tool that allows you to see users scores directly on Twitter. However, the subject of this article is all about providing tips to improve your score.

1. An active and regular social media presence is the key thing

It’s a great feeling when a carefully constructed social media post receives high engagement levels. When this happens, it should have a positive effect on your Klout score. However, it will only last for a matter of days if you then go quiet on social media. Therefore, your score will merely go back to where it was before your well-engaged post.

The critical thing to remember is to be a regular user of social media. Of course, things change so quickly on social that you must remain active to stay relevant. Equally though, you can schedule your updates, so it’s not necessary to be on social all the time to maintain an active presence.

2. Viral updates are not necessarily the way to go

It’s clear a lot of brands that are struggling with their social media or just starting think about viral updates. As explained in the first point, it’s undoubtedly true that a successful viral update can have a positive impact on your Klout score in the short term. However, a large part of viral updates is down to luck, and it’s not likely that fortune will occur too often.

Therefore, if your social media strategy is all about viral updates, then it can come across as trying too hard and attempting to use the platforms in an overly promotional way. The other thing is social media doesn’t always do what you expect. Successful updates are often unexpected and not necessarily something you plan for. So, aim for regular, high-quality content and more engaged posts will come. Your Klout score will improve with consistency rather than from trying to hit the jackpot with every update.

3. Having an active presence on multiple sites is the key

Going back to the introduction, Klout provides a lot of useful information including which sites are working best for you. It’s tempting to look at this data and feel you only need to be active on your most successful website. Of course, if one platform works well for you, then you might want to put extra effort into it or add more content on that site.

However, the most efficient way of improving and maintaining a good Klout score is to have high engagement levels across multiple sites. Even when you don’t have a strong following on a particular platform that doesn’t mean you can’t enjoy good engagement levels. Instagram is an example of a platform where you can achieve exactly that with a low following.

It’s important to be able to measure your performance across social media, and Klout still is one of the best tools to do that. The rules to improve your Klout score isn’t a lot different to how a smart social media strategy should look. Just remember to have an active presence, be consistent with quality updates, and use multiple platforms.