The digital age is a small business’ dream come true. The overwhelming expenses of mail-in ads, flyers, and newspaper ads have long been taken over by more affordable and more effective ways to growth hack your small business to success. There are hundreds of possibilities when it comes to marketing your small business; these 4…
Social media sites are the latest tools that are being used by marketers for advertising their brand and building clientèle. Since social media is still a relatively new concept, people still have a chance to establish a name for themselves on these sites. Popular social media sites include Facebook, Twitter and Google+. In addition to…
Google regularly updates its search algorithms; sometimes it’s as quickly as two to three times per day. These are minor updates that do not affect much of anything. However, some major updates have an enormous impact on your website’s SEO. Google Fred is the latest such update. What Is Google Fred? Google Fred is not…
You’ve been posting on your Facebook business page regularly, but have noticed that hardly any of the people who’ve “liked” your page see those posts. You’ve heard about Facebook ads and are wondering if they are worth it. Most businesses should include Facebook ads as part of their marketing routine. Here are some of the…
Pay-per-click advertising can be a gold mine of opportunity when implemented correctly. Unfortunately, far too many business owners jump into PPC advertising without a clear understanding of best practices. It’s only when advertising dollars have evaporated they realize they’re doing something wrong. To ensure your PPC ads achieve desired results without emptying your bank account,…
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