Pinterest presents an excellent opportunity to drive traffic to your website, product, or service, but only if you know how to take full advantage of all that the platform has to offer. By taking the time to familiarize yourself with all of the tools and techniques available, it is possible to gain an edge that…
Gaining traffic to your site from social media is nothing new. It has quickly become the biggest and most powerful tool for businesses to use. By creating good content, you can encourage others to share and like, having them spread the content for you. It is a great way to build user loyalty, establish your…
Marketers have used postcards in their marketing campaigns for decades. Postcards have a number of important advantages over other types of mail, from lower mailing costs to better response rates. While the decline in overall mail volume has led some companies to question the value of the postcard, there is no reason to give up…
Marketing strategies vary greatly depending on the type of campaign, company, audience and products involved. However, all successful marketing campaigns are built on three underlying principles that govern how each strategy operates and how it will appeal to the target audience. Here are the three underlying principles of all successful marketing strategies. Segmentation Market segmentation is used…
Many have spent years navigating the murky waters of SEO to attract customers and convertible traffic. You have optimized copy, completed days of keyword research and perfected your call-to-action. You have increased your social media presence and stepped up your email marketing campaign. You may have even made the move to more video and live…
Direct marketing has a proven track record of getting profitable results. Whether by mail, email, or even SMS message, placing a personalized message directly in front of a consumer has repeatedly been shown to lead to conversions and profit. The tricky part is putting together a good list of prospects to use in your mailshot….
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