It can be incredibly discouraging to take a look at your email analytics and find that your open rates aren’t nearly what you were anticipating. What happened? Well, it could be many things. The good news is that there are ways to improve the chances of having your marketing emails opened. Let’s explore some of…
Today’s technology offers several avenues for startups to reach out to both prospective and current customers. And emails particularly, offer a quick and inexpensive way for small businesses to consistently engage with their audiences. A successful email marketing campaign can grow your subscriber lists, increase your online sales, and help you build trust as an authority…
With recent news of Instagram’s launch of their YouTube competitor (help.instagram.com/381435875695118), it isn’t surprising that YouTube has upped their game for brand marketers using the juggernaut video site for consumer outreach. On the same day that Instagram released IGTV, Google also released their new Creative Suite for YouTube (adwords.googleblog.com/2018/06/youtube-creative-suite.html). Their new multi-tool launch offers a…
If you haven’t had a conversation with your grandmother about throwback telephony, you’re really missing out. In the olden days, they had something called a party line. This line was shared by multiple subscribers, who could pick up their telephones and listen in on their neighbors’ conversations. From those communiques, they learned everything from who…
Companies desire nothing more than seeing how their customers respond to their products and promotions. Customer feedback is valuable in gauging the quality of products and services. It also helps in making future product development and marketing decisions. Today, customers have numerous means of voicing their experiences with products, including the mobile platform. Here are…
Building a large Twitter following can take a great deal of time and effort, leading many businesses and marketers to look for shortcuts and schemes to boost their follower count. However, buying Twitter followers can be extremely risky, as there are many different ways for these schemes to backfire. Here are six reasons you should…
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