Social media marketing is one of the most effective means of marketing today. Social media marketing is one of the few forms of advertising that enable companies to use highly effective user-generated content as ads. Social media platforms have solid analytics which will come in handy for A/B testing campaigns. Although the most popular social…
Facebook marketing offers a fantastic return on investment if you know what you’re doing. The problem is that many people don’t. Just when they start to figure things out, then new algorithms are released, or some other significant changes turn things upside down. Facebook marketing is set up to be user-friendly, but there are so…
Quora is one of the most under-estimated content marketing opportunities available to today’s brand builders. Sure you can find all sorts of intriguing answers on this powerful question-and-answer site, but did you know you could use Quora to turbocharge your customer acquisition efforts and SEO (search engine optimization) too? If you want to increase the…
People blog for many different reasons. It often starts off as an outlet or a hobby and can turn into a serious revenue stream. With the amount of available traffic on the internet, many people have replaced full time incomes with a blog. Despite rumors to the contrary, blogging is not going anywhere in 2018….
The Twitter platform is a completely different world than other social media platforms, at least when it comes to business. It has the same incredible reach and the same massive potential, but it works differently than other platforms. The Twitter audience expects businesses to follow certain rules on the platform, but they are not always…
The way that marketing is done today has certainly changed over the last few years. Most brands are now turning to inbound marketing rather than the more traditional forms of marketing. The concept of inbound marketing is straightforward enough by reaching customers on their natural path organically rather than diverting customers through paid promotion. This…
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