Twitter is only an effective tool for your business if people are actually reading your tweets — and ideally sharing those messages with friends. It’s easy to get frustrated when you find that your number of followers is still in the single digits after several months of being active on the popular social platform. Fortunately,…
So you’ve found a few affiliate programs that seem suitable for your Web business. Each affiliate company offers links and banners that you can easily add to your website. Now what? It’s time to promote your affiliates so you can earn some cash. Perhaps you’re new to the world of online promotion, or at least…
YouTube can be a great marketing tool, and most major companies have an active presence on the video hosting service. It can boost your email marketing efforts, raise your brand profile, engage new customers, direct them to your landing pages, and reach out to mobile users. All of those things look great on the surface,…
Online businesses and websites need a steady stream of traffic in order to build their brand, increase their customer base and expand their audience. While SEO (search engine optimization) techniques can be useful for achieving higher rankings on Google and other search engines, the constant changes in search algorithms means that businesses can no longer rely on…
Anyone familiar with the world of SEO can tell you that it is a vast sea of head spinning directives. If you are not careful, you can get penalized in a flash. The constantly changing nature of Google’s algorithms means there is no easy button for SEO. You must put in the work to reap…
Without strong branding, marketing your company will often be a case of running faster to stand still. A good brand boosts the power of your other efforts by reducing the resistance of consumers, helping your marketing messages to hit their mark. Brand building is a science in itself, but one of the most important foundations…
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