Social media marketing is undoubtedly a critical thing to be involved in for most brands. Most businesses will focus on some of the more well-known platforms. Therefore, this article explores some of the winning strategies to find success with Facebook marketing. 1. Ensure you have a brand page It may seem basic to discuss building…
Many brand marketers and business owners wait until the end of the year or the beginning of a new year to revisit their current marketing strategy. They look at the end of a year/beginning of a new year as the perfect opportunity to review how their existing marketing initiatives are working. Savvy brand builders don’t…
Business owners planning to upgrade their company’s brand design should not overlook the importance of local SEO in their re-design efforts. Understanding how local search engine optimization influences any design tweaks is crucial for brand builders who don’t want to do more harm than good with a website re-design. If you are a business owner…
Most businesses now know they need to be involved in social media marketing. Getting things right with digital marketing though isn’t as easy as it may look. Therefore, this article considers some of the things you need to do to get the results for your business that you need. 1. Treat every social media network differently…
According to June 2018 data from Statista Research, Instagram now has over one billion monthly active users (statista.com/chart/9157/instagram-monthly-active-users). Yes, you read that number correctly. One billion global users log into Instagram to share visual images and videos. If your brand isn’t utilizing Instagram for consumer outreach, you could be missing out on a goldmine of…
Branding is the totality of experiences that customers or prospects have when they interact with your company, its products or its services. When it comes to branding, perceptions about your business are as relevant as specifications and facts. Effective branding messages elicit emotional responses that cause audiences to trust and remember your business. Have you…
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