Most people now appreciate that social media has become an essential part of daily life. Of course, it also plays a significant role for brands to market themselves online. Brands are probably not the only ones that should be concerned about the digital footprint that they leave online especially when it comes to professionalism. Any…
Social media marketing can be a complex business, especially if you are new to it. A lot of brands take the view that any level of social media coverage is good and don’t pay too much attention to the individual networks. It’s certainly true that something is better than nothing, but getting social right takes…
Does your business have a digital marketing strategy? The answer is almost certainly yes. With so many businesses focused on digital marketing, there’s a big opportunity in promotional products. You can use this underutilized marketing channel to engage directly with fans and prospective new customers. Studies show that 70% of consumers will be glad to…
Social media, like hot cakes, are an in-demand tool for most business managers and marketing specialists. The platform which began with the motive of sharing moments and memories with near and dear ones has emerged as one of the most sought portals for advertising and promoting products. This can be attributed to the success of…
Episodic content is one of the new buzzterms in marketing today. As companies and organizations compete for the limited time and attention of their would-be customers, they’re looking to leverage what they currently know about the psychology of the viewer. Episodic content involves telling your brand’s story or otherwise engaging with an audience over multiple…
Regardless of whether you are running a small business or representing a big corporation, branding is always going to be a large component of your strategy. It is the definitive trusted solution to defining your business, vision, and appeal to your targeted audience. Branding protects your identity in the competitive world and can help you…
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