Business owners and marketers can fall into the same traps as any person making New Year’s resolutions. Just as eating less and exercising more start off strong in January and tend to fizzle by March, so too can business and content marketing intentions that don’t become ingrained habits. Well-intentioned resolutions are only temporary fixes if…
Pay-per-click (PPC) marketing consistently ranks as one of the most cost-effective forms of online advertising. Whether you’re promoting a product, service or business, you can use PPC to drive conversions. However, you’ll want to avoid making the following mistakes. What is PPC Marketing? PPC marketing is a form of online advertising in which the advertiser…
If you want to increase revenues for your small business, developing a sales strategy is essential. Small business owners who don’t take the time to create a strategic sales plan doom themselves from the start. Business growth doesn’t magically happen, regardless of the product or service offered. You can have a popular product and excellent…
WordPress is a powerful platform with more than 75 million websites, many very large and sites you may visit often. You usually have no idea it is a WordPress site, as have evolved well past the old “blog” format. However, a WordPress site isn’t for every business. Before you can compare your options for a business…
Businesses trying to make it in the world of social media are forced to walk a tightrope. Success on social media demands your page be filled with a steady stream of interesting content and personable interactions. On the other hand, small businesses have to maintain an image of professionalism and eventually push their products and…
Content marketing for customer acquisition can be a powerful tool when used correctly. Unfortunately, too many businesses jump into content outreach without a clear understanding of potential pitfalls that may negate their digital marketing effectiveness. Wanting to attract potential customers via inbound marketing is an admirable endeavor, but you must be strategic in your approach…
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