Social media and social media marketing are incredibly important parts of any online campaign. The problem is that people can get caught up in it. When you’re updating your company’s Facebook page, you’re also a click away from your own page. Staying productive can be difficult, unless you know a few tricks. Dashboards Will Make…
Sending out mass emails for a marketing campaign always carries the risk of your messages landing into someone’s spam folder. Not only is it bad for business, but your company can potentially get sued for sending spam messages. Email service providers (ESPs) will also ban your account if too many people mark your messages as…
Colour can have a huge impact on perception, mood and behaviour, changing the way customers and potential customers feel about your products and even affecting their buying decisions. Taking the time to consider how this might affect your promotional material can make all the difference when planning your next marketing campaign. Before creating new advertisements…
Smart entrepreneurs have understood the power of affiliate marketing since the earliest days of the Internet. Those smart entrepreneurs have been selling products through their networks of affiliates and making thousands of dollars a month doing it. That level of success has encouraged many more people to jump on the affiliate bandwagon, but most of…
Public relations is all about being accepted and trusted by the community – and a proper publicity or PR campaign is vital to the survival of a small business. A small business or start-up needs advantage it can get. They’re going to run into a lot of problems and a lot of competition. You’ve got…
The best and most successful marketing campaigns are built on a solid foundation of research, planning, and flexibility. Taking the time to lay a solid foundation is crucial to success, so it’s important to gather as much relevant information as possible before planning your strategy. Here are five questions you need to ask before planning…
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