Direct marketing has a proven track record of getting profitable results. Whether by mail, email, or even SMS message, placing a personalized message directly in front of a consumer has repeatedly been shown to lead to conversions and profit. The tricky part is putting together a good list of prospects to use in your mailshot….
Without strong branding, marketing your company will often be a case of running faster to stand still. A good brand boosts the power of your other efforts by reducing the resistance of consumers, helping your marketing messages to hit their mark. Brand building is a science in itself, but one of the most important foundations…
When hiring a marketing professional, employers are usually looking for someone with a bachelor’s or master’s degree in marketing. Companies often think that these are the only people equipped with the right knowledge to succeed in their marketing department. However, there are a plethora of other qualified candidates who have degrees in public relations. Here…
When you start a business that is very personal to you, it’s easy to assume it doesn’t need its own dedicated social media channels. In fact, there are plenty of examples of brands being run using personal accounts. Of course, this strategy can work in certain situations, but overall, it’s better to separate your personal…
Finding a public relations firm for your company can be very difficult, especially since there are countless naysayers that completely object to the idea of a small business hiring a PR firm. A PR firm won’t magically give your company the sales and attention that you want, but that doesn’t mean that it won’t help….
The digital age is a small business’ dream come true. The overwhelming expenses of mail-in ads, flyers, and newspaper ads have long been taken over by more affordable and more effective ways to growth hack your small business to success. There are hundreds of possibilities when it comes to marketing your small business; these 4…
Send this to a friend