Whether you’re running a small, family-owned business or you’re in charge of marketing for a larger company, it’s important to create an interactive social media presence for your customers. Today’s modern shopper doesn’t have time to sit down and search for business hours or sales and company information. Instead, this information needs to be readily…
A few years back, when the internet became the world’s primary source of information, a few new buzzwords popped into the business world’s vocabulary. They were in phrases such as “content marketing” and “inbound marketing.” They sounded foreign then but are familiar now. Still, some businesses and individual marketers don’t seem to have a firm…
Over 70 percent of American companies now use Instagram as of 2017, (sproutsocial.com/insights/instagram-stats/) and it’s no surprise. Instagram is one of the best places to get more clicks and find new customers, with much higher engagement rates than Facebook or Twitter (webstrategiesinc.com/blog/which-social-media-sites-get-the-most-engagement). However, marketers must understand the culture and aesthetic of Instagram to take full…
Content marketing for customer acquisition can be a powerful tool when used correctly. Unfortunately, too many businesses jump into content outreach without a clear understanding of potential pitfalls that may negate their digital marketing effectiveness. Wanting to attract potential customers via inbound marketing is an admirable endeavor, but you must be strategic in your approach…
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