How can you get the most out of your Google Shopping Product Listing Ads (PLAs) without spending too much? The short answer is: By using search intelligence. But what is search intelligence? How does it work and why will it increase your sales? PLAs are dominating the digital market, and they have taken over the…
Email marketing has consistently remained an effective way to develop long-term relationships with your audience. However, while email can be used to develop a relationship, it is often a challenge to secure subscribers. Most people are inundated with emails, so they are reluctant to subscribe to new lists. Simply building a newsletter will not be…
Face it: marketing is an essential part of every business. Whether you have a brick-and-mortar chain or a small service website, there is no business without marketing. Marketing allows consumers to find your business and spread the word to other potential customers. Marketing takes many forms, especially today, and includes content marketing, social media marketing,…
With millions of websites on the internet, customizing your site is essential if you want visitors to remember your company. You also need to find a way to stand apart within your own niche or industry. Here are three critical factors to consider during the website design process: • Template: Choose your predominant colors and…
For many beginners, content marketing can be difficult to grasp. The basic concept of developing content may be straightforward, but it can be hard to see what will engage audiences and gain tangible results. While there is no exact formula, businesses should expect to produce a marketing campaign that brings a positive ROI. You could…
It’s probably silly to ask if you’re satisfied with the lead generation from your website or blog. Very few would say they are. Unless you have a straight e-commerce store website with just product listings, the content on your site that draws visitors and attempts to get their information for further marketing is crucial to…
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