The development of effective marketing strategies can mean the difference between a business that flourishes with the influx of new leads and one that struggles to nail down a handful of interested prospects. The right content, audience, and avenue all coincide with relatable messaging that encourages consumers to click the “Buy Now” button. As marketers…
Meta tags are the face of your website. This is the first impression – what people are going to see before they ever click on your page. A properly worded meta tag will engage your customers before they ever open your website, just about forcing them to click on your link to find out more….
We live in an internet age and our shift from print to digital has changed how we conduct business. Companies have found new mediums to build their brand and grow their audience. They can now reach customers across the world with nothing more than a click of a button. Any marketer must know how to…
Both of these strategies, when skillfully deployed, act as catalysts to achieve what every content creator aims to do. Increasing website or content visibility and driving more traffic toward one’s homepage is crucial to building an online brand and following. While content optimization and search engine optimization are excellent tools every content creator should keep…
Social media, websites and email inboxes are saturated with marketing messages, which most people will only scan briefly and quickly forget about. To stand out among the many marketing messages your intended audience will see every day, you need to find ways to reinforce the most important points in your marketing material. Here are five…
There are plenty of marketers who write great emails. And there are plenty of marketers who write great emails that don’t lead to any sales. The reason is simple: You could have an email penned by Ernest Hemingway himself, but if it’s never opened, it’s never read. This has been a problem for online marketers…
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