Getting your content seen is only half the battle. The attention you’ve worked hard to capture can all-too-quickly be lost if you don’t provide precisely what your audience is looking for. But what does your audience care about? What do they know, not know, and want to know? Intuition and guesswork aren’t enough, and you…
Content marketing for customer acquisition can be a powerful tool when used correctly. Unfortunately, too many businesses jump into content outreach without a clear understanding of potential pitfalls that may negate their digital marketing effectiveness. Wanting to attract potential customers via inbound marketing is an admirable endeavor, but you must be strategic in your approach…
Before the Google Penguin update in 2012, link building was the primary focus for most of the successful websites online. The sites that could build the most backlinks were most commonly at the top of the search engines. Spammy link schemes and automated link building helped sites promote their content, with the material often failing…
One of the current buzzwords in the business world is “transparency.” It’s the notion that a company discloses what’s it’s doing. It means there are no secrets; the consumer gets what he or she has signed up to get. Transparency is an ideal that can be particularly conspicuous these days when social media provides a…
Ephemeral content is fleeting, whether merely for a limited time or designated to be seen for a few seconds before it disappears. This material creates a sense of anticipation and inclusion in the customer since content these days can be captured instantly and usually lasts for a long time. Engaging with content that may disappear…
According to Hubspot, only 30% of B2B marketers reveal that their organizations are effective at content marketing. A big reason is that many do not test their efforts to discover what’s producing results and what needs modification for success. Merely creating, publishing, and promoting content is not enough. It’s important to measure your content’s performance…
Send this to a friend