There are many people who say negative SEO isn’t real but that’s the equivalent of saying that identity theft isn’t real. Of course, it happens, and a lot more frequently than people like to admit. Think about it. If manipulating certain variables on your website or within your content can result in a ranking penalization,…
Email marketing has consistently remained an effective way to develop long-term relationships with your audience. However, while email can be used to develop a relationship, it is often a challenge to secure subscribers. Most people are inundated with emails, so they are reluctant to subscribe to new lists. Simply building a newsletter will not be…
Content marketing is more than just a passing trend. Consumers are smart, and they want to be informed; that puts content marketing at center stage in 2018. Marketing strategists have caught on to the fact that consumers are done with the hype. People are busy, and their time is valuable, so if you want to…
Branding is the totality of experiences that customers or prospects have when they interact with your company, its products or its services. When it comes to branding, perceptions about your business are as relevant as specifications and facts. Effective branding messages elicit emotional responses that cause audiences to trust and remember your business. Have you…
It is almost impossible to avoid duplicating content on the web. Matt Cutts, from Google, reckons 25 to 30 percent of all content is duplicated. Google does not recognize duplicated content as spam but it can result in content being filtered out and omitted from search results. Plagiarism, on the other hand, can be detrimental…
Content marketing has unrivaled power to drive an online business forward. Done properly, it can generate impressive returns for an attractively modest investment. But in any lucrative sector, you’ll be up against stiff competition, and that means your content needs to be of the highest quality. Can your business produce this content using your current…
Send this to a friend