How can you get the most out of your Google Shopping Product Listing Ads (PLAs) without spending too much? The short answer is: By using search intelligence. But what is search intelligence? How does it work and why will it increase your sales? PLAs are dominating the digital market, and they have taken over the…
There are numerous factors that can affect the click-through rate for your website. To ensure that as many people are clicking your link as possible, you have to figure out what affects it. One thing to consider is the URL structure of your page. This is something too many overlook, and a simple change to…
Google is the most popular and largest search engine in the world, but the site in second place may come as a surprise. YouTube is currently the second largest search engine, its platform comprised entirely of videos. Starting as a niche and nuanced site more than a decade ago, YouTube has come far–and it is…
RankBrain is entirely user-oriented, making it incredibly difficult to plan for. What it measures is the manner in which prospective visitors of websites interact with the search results. Such a comprehensive method of measuring user interest might seem somewhat complicated, but in truth, RankBrain only quantifies two specific attributes to gauge the appropriateness of a…
The new features on Google might be popular with regular internet users, but for website owners and content creators, these aspects are mostly a nightmare. They render a crucial element of the ranking system irrelevant by providing snippets of answers without necessitating anyone clicking on a link. It’s impossible to build up the ranking of…
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