Any good content marketing campaign must focus heavily on creating high quality, engaging content for your company’s blog. By posting interesting articles targeted directly at your niche or market base you will have no issue attracting your desired audience. However, as with any marketing campaign, it is never a good idea to put all of…
Customer acquisition is an ongoing challenge for many business owners. Whether you are trying to build a successful online e-commerce business or you want more local customers for your brick-and-mortar store, attracting new customers can feel like a never-ending battle. One way to improve your customer acquisition efforts is to develop a multi-pronged approach to…
Customer-focused marketing puts the needs of the customer first and enhances their overall experience of using your company. By using this approach to marketing and other business activities, you improve customer satisfaction and increase the potential for recurring sales, word-of-mouth recommendations and positive reviews. Here are the four principles of customer-focused marketing. Target the Right…
Customer feedback can be incredibly valuable for growing your business, as it can help to highlight your strengths and the areas where improvements can be made. However, many businesses take negative feedback personally and respond in ways that can have a detrimental impact on their reputation. The influential nature of social media makes it even…
Retail marketing slowed to a virtual crawl last year as analysts everywhere predicted the fall and death of the entire retail industry. There were many casualties, and even the oldest and most established retail brands were not immune. Victims had slowly begun to disappear from the site the year before the corporate giants felt the…
Are you looking for ways to upgrade your customer outreach efforts this year? Do you want to improve your social media marketing, but aren’t quite sure where to start? It might be time to upgrade the visual tools you are using to connect with potential customers. Check out the following collections of helpful video marketing…
Send this to a friend