Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
The development of effective marketing strategies can mean the difference between a business that flourishes with the influx of new leads and one that struggles to nail down a handful of interested prospects. The right content, audience, and avenue all coincide with relatable messaging that encourages consumers to click the “Buy Now” button. As marketers…
It can be incredibly discouraging to take a look at your email analytics and find that your open rates aren’t nearly what you were anticipating. What happened? Well, it could be many things. The good news is that there are ways to improve the chances of having your marketing emails opened. Let’s explore some of…
Today’s technology offers several avenues for startups to reach out to both prospective and current customers. And emails particularly, offer a quick and inexpensive way for small businesses to consistently engage with their audiences. A successful email marketing campaign can grow your subscriber lists, increase your online sales, and help you build trust as an authority…
A great online presence is absolutely essential to the growth of any business. No longer is that basic website from 2007 enough to engage your customers and keep them coming back for more. Nowadays, your business must exist in every corner of the internet, from blogs, to Facebook, to YouTube. Indeed it is YouTube in…
Social media marketing is an essential trend for all types of businesses. Small businesses though can get significant benefits from using social media for a variety of reasons. Therefore, this article looks at the subject in greater detail. 1. Social media traction can boost SEO As a small business, it’s likely that you have a…
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