Companies desire nothing more than seeing how their customers respond to their products and promotions. Customer feedback is valuable in gauging the quality of products and services. It also helps in making future product development and marketing decisions. Today, customers have numerous means of voicing their experiences with products, including the mobile platform. Here are…
Building an organic opt-in email list is tricky. Many people are reluctant to sign up for another mailing list when their inbox is already full of unread messages from companies they are not interested in. The best way to convince consumers to join your list is by answering the one question they are all asking:…
Over the last few years, mobile device usage has exploded in growth. More people are accessing the web from their mobile phones and tablets now more than ever. For business owners, it presents a new opportunity to generate more leads and convert them to lifetime customers. In order for business owners to capitalize on mobile…
A marketing representative is a person who sells products on behalf of a company. He does this either by going out to the field to source for customers or by servicing existing ones. Many employers require a bachelor’s degree to qualify for this position, but others only insist on good communication skills and the desire…
The goal of a press release is to make sure your message gets as much publicity as possible. To achieve this, there are some simple rules to stick to that will ensure journalists spread your message far and wide for you. Remember your audience also includes people of influence in the industry as well as…
Colour can have a huge impact on perception, mood and behaviour, changing the way customers and potential customers feel about your products and even affecting their buying decisions. Taking the time to consider how this might affect your promotional material can make all the difference when planning your next marketing campaign. Before creating new advertisements…
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