When people hear search engine optimization, they think ‘find my site’ and lots of traffic. Unless people are well versed in the subject, they don’t immediately wonder about on-page versus off-page optimization issues. On-page SEO refers to optimizing individual web pages within a site to rank higher and earn more relevant organic traffic. It includes both…
The YouTube description box is the most overlooked field when it comes to optimization. So many people either leave this field blank or throw a few random words in here. This essential feature on YouTube can help your video rise in the rankings and drive conversions on an everyday basis. Putting a little thought into…
If you’ve been on YouTube for some time, you may be wondering how to rank highly and how to generate more views. YouTube’s search algorithm relies heavily on the number and concentration of niche keywords you incorporate into your videos. Using actionable keywords, therefore, is the key to getting more traffic, more conversions, and ultimately,…
You know what a meta description is, right? It’s that line or two of text, describing a web page, that appears below the title and URL of a site in search engine results. And it’s important. When you’re creating content marketing, it might not seem that important. You’re wrapped up in putting a catchy title on…
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