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Business owners planning to upgrade their company’s brand design should not overlook the importance of local SEO in their re-design efforts. Understanding how local search engine optimization influences any design tweaks is crucial for brand builders who don’t want to do more harm than good with a website re-design. If you are a business owner…
No word needs to be spoken, yet every commercial and almost every ad you have ever seen for a product can race through your mind in the blink of an eye. How? Merely by glimpsing a familiar company logo. A logo, a simple visual representation which has come to be associated with a specific company…
Without strong branding, marketing your company will often be a case of running faster to stand still. A good brand boosts the power of your other efforts by reducing the resistance of consumers, helping your marketing messages to hit their mark. Brand building is a science in itself, but one of the most important foundations…
The R&D 100 Awards are known as the “Oscars of Invention” among modern-day inventors and scientists. To win one is to almost guarantee the success of your technology in the marketplace and among investors. Each year, R&D 100 magazine accepts submissions for their prestigious award. Only the top 100 technologies of the year are chosen….
Most new and aspiring business owners understand that colour choices and visual impact are of massive importance when designing logos and business signs–but that doesn’t mean they necessarily know how to use them! If you’re designing the signage for your business, how can you know which colours to choose and which to avoid? Read on…
Questionnaires are an invaluable market research device for learning more about your readers, customers, or membership base. Thanks to the proliferation of free, web-based survey tools, performing survey research is easier than ever. Despite these tools’ incredible ease of use, creating an effective survey still requires careful, considered thought. Mistakes often arise when a questionnaire…
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