Today’s technology offers several avenues for startups to reach out to both prospective and current customers. And emails particularly, offer a quick and inexpensive way for small businesses to consistently engage with their audiences. A successful email marketing campaign can grow your subscriber lists, increase your online sales, and help you build trust as an authority…
Email marketing has consistently remained an effective way to develop long-term relationships with your audience. However, while email can be used to develop a relationship, it is often a challenge to secure subscribers. Most people are inundated with emails, so they are reluctant to subscribe to new lists. Simply building a newsletter will not be…
Sending out mass emails for a marketing campaign always carries the risk of your messages landing into someone’s spam folder. Not only is it bad for business, but your company can potentially get sued for sending spam messages. Email service providers (ESPs) will also ban your account if too many people mark your messages as…
Its no secret that social media is a fantastic marketing tool if you know how to use it. Social media use measures in the billions and many platforms extend to foreign nations opening up huge markets. The problem is that so many companies get wrapped up in their following, they forget to funnel those leads…
It’s no secret that email marketing provides the most bang for your buck in terms of ROI. Even critics won’t argue that point. It isn’t, however, the easiest tactic to pull off. It involves multiple emails to the same clients over long periods of time, long enough to establish trust and rapport. It involves constant…
It may seem that the online marketing world has become completely obsessed by social media, but savvy promoters know that a well-rounded strategy covering wider bases gives a more stable and longer-lasting result. An essential part of the mix is email marketing, a technique with a long and venerable history. It may not have the…
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