Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
Marketing strategies have a lot of flexibility on the Instagram platform. This is because videos can be uploaded from a mobile device or from files on your computer, making it simple to post new content. Videos on Instagram can be anywhere from three to sixty seconds long, which should be plenty of time to convey…
For many beginners, content marketing can be difficult to grasp. The basic concept of developing content may be straightforward, but it can be hard to see what will engage audiences and gain tangible results. While there is no exact formula, businesses should expect to produce a marketing campaign that brings a positive ROI. You could…
One of the challenges content marketers face is the necessity to consistently come up with fresh content. One of the easiest ways to do that is to recycle content by re-using what has been used already. The concept seems simple at face value: You use content you’ve already published but in a new way, which…
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