The way that marketing is done has certainly changed over the last few years or so. Nowadays, an awful lot of the work is done online. This means brands need the best talent in digital marketing, social media and other related fields. Blog content is another crucial part of the equation and is now seen…
Content marketers rely on their ability create relevant, timely content. And there’s no harm in that. But capturing an audience based on one particular moment in time means that once that time has passed, the content’s usefulness has also passed. You publish one thing, and there’s a one-time payoff. That means there’s value in creating…
One of the challenges content marketers face is the necessity to consistently come up with fresh content. One of the easiest ways to do that is to recycle content by re-using what has been used already. The concept seems simple at face value: You use content you’ve already published but in a new way, which…
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