The best ways to market are changing rapidly. This is especially the case because consumers are changing. As more millennials become customers, techniques need to adjust so they will be encouraged to purchase products and services. This article explores the subject in further detail by providing a guide to marketing towards millennials. 1. Inbound marketing…
Someone does not have to be a customer to appreciate the specific content, just like someone doesn’t have to be a mathematics enthusiast or a history buff to think the cult of Pythagoras is interesting. Those personality characteristics might help someone develop a deeper appreciation for the topic, but ultimately, all anyone needs to believe…
Does your business have a digital marketing strategy? The answer is almost certainly yes. With so many businesses focused on digital marketing, there’s a big opportunity in promotional products. You can use this underutilized marketing channel to engage directly with fans and prospective new customers. Studies show that 70% of consumers will be glad to…
Pay-per-click advertising can be a gold mine of opportunity when implemented correctly. Unfortunately, far too many business owners jump into PPC advertising without a clear understanding of best practices. It’s only when advertising dollars have evaporated they realize they’re doing something wrong. To ensure your PPC ads achieve desired results without emptying your bank account,…
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