Content marketing is more than just a passing trend. Consumers are smart, and they want to be informed; that puts content marketing at center stage in 2018. Marketing strategists have caught on to the fact that consumers are done with the hype. People are busy, and their time is valuable, so if you want to…
It can be difficult to keep a steady stream of fresh ideas flowing for your blog or website, but it is absolutely vital to your success. It is always easy to tell when people are reaching for content and have not prepared for the scarcity ahead. Content needs to be gripping and as engaging as…
Visual content is a must in today’s digital market. No website, blog or social media profile is successful without visual content. People love pictures and videos because they add to the user’s experience. A decent picture is worth a thousand visitors. This is a concept easily recognized by most who are part of the digital…
One of the most overlooked components of increasing the effectiveness of your search engine optimization efforts is to increase your brand’s usage of infographics. Sure they’re enticing and make for lovely eye candy, but infographics can be a powerful tool for business owners looking for improved SEO. If this is the year you double-down on…
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