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In the past few years, content marketing has slowly converged with search engine optimization, and intelligent marketers recognize this trend. They are building marketing framework which is integrated and extends far beyond just the organic channel. Enterprising marketers are successfully optimizing content in paid search, email, and social media campaigns. The best marketing stacks are…
The average person spends up to two hours a day on social media. Whether they are liking Facebook posts are commenting on Instagram pictures, social media is a popular boredom killer. Pinterest is especially great for businesses, as 93% of people who use the platform want to make purchases. Each social media account has the…
What is mobile optimization? This term refers to how well your website is optimized for viewing on mobile devices, such as iPads, tablets, laptops, and smartphones. A Nielsen “Mobile Path to Purchase” study found that 74% of mobile users conduct a search on their phone before deciding to purchase an item. Therefore, to engage with…
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