We live in an internet age and our shift from print to digital has changed how we conduct business. Companies have found new mediums to build their brand and grow their audience. They can now reach customers across the world with nothing more than a click of a button. Any marketer must know how to…
Both of these strategies, when skillfully deployed, act as catalysts to achieve what every content creator aims to do. Increasing website or content visibility and driving more traffic toward one’s homepage is crucial to building an online brand and following. While content optimization and search engine optimization are excellent tools every content creator should keep…
If you have been in the internet marketing game for a while, then you probably know what a safe list is. If not, that’s okay too. A safe list is a group of people who have agreed, or opted-in, to receive promotional emails and read them. These people get credits for every promotional email they…
Safelists became an important marketing tool in the 1990s when email spam was a huge issue. Marketers needed to contact potential clients and customers via email, without being accused of sending spam email, and the safelists were born. Today, many new marketers do not understand what a safelist is, and those who know what it…
WordPress is a powerful platform with more than 75 million websites, many very large and sites you may visit often. You usually have no idea it is a WordPress site, as have evolved well past the old “blog” format. However, a WordPress site isn’t for every business. Before you can compare your options for a business…
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