Getting your content seen is only half the battle. The attention you’ve worked hard to capture can all-too-quickly be lost if you don’t provide precisely what your audience is looking for. But what does your audience care about? What do they know, not know, and want to know? Intuition and guesswork aren’t enough, and you…
If you look up the term “search intent” on your favorite search engine, you will likely see a list of results on the first two or three search engine results pages (SERPs). Headlines will claim search intent is the future of SEO, the secret to attracting the right traffic, and the ticket to more engagement,…
When it comes to search engine optimization, keyword research is the foundation on which you will build your success. In addition to choosing keywords that signal buyer intent, you will also want to review the competition for each keyword before you move forward. Knowing the websites that are trying to rank for the same keywords…
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