Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
Backlinks have long been a foundation of successful search engine optimization. Although modern SEO is increasingly focused on content and engagement, links still matter a great deal in any remotely competitive sector. However, a link is not just a link. If you want to see your site move up the rankings, you need to make…
Meta tags are the face of your website. This is the first impression – what people are going to see before they ever click on your page. A properly worded meta tag will engage your customers before they ever open your website, just about forcing them to click on your link to find out more….
There are numerous factors that can affect the click-through rate for your website. To ensure that as many people are clicking your link as possible, you have to figure out what affects it. One thing to consider is the URL structure of your page. This is something too many overlook, and a simple change to…
There are certainly a decent number of social media sites to choose from these days. It’s clear though that not every platform is right for every brand. Pinterest has many significant benefits, but companies sometimes ignore the site because they don’t feel they can share visual social media content. This article will look at some…
One of the biggest reasons a lot of business owners and marketers end up failing is because they are not adept at generating enough leads. Having a consistent flow of leads to your business is absolutely crucial to achieving success. Below, we will go over how to utilize content marketing to generate more leads for…
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