With millions of websites on the internet, customizing your site is essential if you want visitors to remember your company. You also need to find a way to stand apart within your own niche or industry. Here are three critical factors to consider during the website design process: • Template: Choose your predominant colors and…
No word needs to be spoken, yet every commercial and almost every ad you have ever seen for a product can race through your mind in the blink of an eye. How? Merely by glimpsing a familiar company logo. A logo, a simple visual representation which has come to be associated with a specific company…
Without strong branding, marketing your company will often be a case of running faster to stand still. A good brand boosts the power of your other efforts by reducing the resistance of consumers, helping your marketing messages to hit their mark. Brand building is a science in itself, but one of the most important foundations…
Most new and aspiring business owners understand that colour choices and visual impact are of massive importance when designing logos and business signs–but that doesn’t mean they necessarily know how to use them! If you’re designing the signage for your business, how can you know which colours to choose and which to avoid? Read on…
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