Direct mail and email marketing are both very powerful marketing mediums. However, people today are bombarded with advertisements all the time. They are on billboards, television screens and mailboxes and inboxes. Depending on how the advertisement is packaged and addressed, it can easily end up in the trash or the junk folder. That being said,…
Content marketing should help you to establish your brand in a way that makes the audience happy. You want them to stick with you, to continue returning, and to choose you over the competition. To do that, your content has to be what they want. Whatever your business, whatever you do, your content is what…
Business growth is dependent on their owners’ capacity to innovate and competitive in a dynamic market. Your business relationships essentially thrive on keeping things fresh. Customers always like to hear about the next big thing. Companies in many industries continue to evolve and come up with new concepts over time, which drives their competitors to…
Product Lifecycle All products, brands, and service models go through a similar progression referred to as a lifecycle. While the progression is generally represented in terms of tangible goods, it is equally applicable to any thing or phenomena subject to public opinion. Humans are predictable beasts, and their tendency to grow disillusioned and cynical about…
Its no secret that social media is a fantastic marketing tool if you know how to use it. Social media use measures in the billions and many platforms extend to foreign nations opening up huge markets. The problem is that so many companies get wrapped up in their following, they forget to funnel those leads…
A marketing strategy is a bit like a skeleton. It is the bones which hold the operation together and give it life. A well-built marketing strategy allows you to make business decisions which will produce desired results. Intuition is a fabulous characteristic to have, but it should not be the basis for all business decisions….
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