It’s no secret that email marketing provides the most bang for your buck in terms of ROI. Even critics won’t argue that point. It isn’t, however, the easiest tactic to pull off. It involves multiple emails to the same clients over long periods of time, long enough to establish trust and rapport. It involves constant…
Twitter is an excellent way to great way to market your brand and reach out to your followers. After all, there are 330 million monthly active users, according to data from Hootsuite. About 261 million of those people live outside the US, meaning that any message you sent has the potential to travel across the…
One of the most important decisions when beginning a market research survey is whether to conduct the research anonymously, confidentially, or neither. In anonymous surveys, data is collected without any identifying information about the participants. In confidential research, identifying information is collected but kept secret by the researchers. Anonymous and confidential research each come with…
If you own or manage a business, you are likely searching for ways to stand out from the competition so that you can improve your profitability. Doing so might seem difficult, but you can simplify the process by keeping a solid plan at the front of your mind. Many people overlook the importance of rising…
Questionnaires are an invaluable market research device for learning more about your readers, customers, or membership base. Thanks to the proliferation of free, web-based survey tools, performing survey research is easier than ever. Despite these tools’ incredible ease of use, creating an effective survey still requires careful, considered thought. Mistakes often arise when a questionnaire…
Ephemeral content is fleeting, whether merely for a limited time or designated to be seen for a few seconds before it disappears. This material creates a sense of anticipation and inclusion in the customer since content these days can be captured instantly and usually lasts for a long time. Engaging with content that may disappear…
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