Backlinks have long been a foundation of successful search engine optimization. Although modern SEO is increasingly focused on content and engagement, links still matter a great deal in any remotely competitive sector. However, a link is not just a link. If you want to see your site move up the rankings, you need to make…
“Content marketing” has become such a buzz-phrase that it might have businesses confused about where to start. There are various ways to apply content in your marketing plan, and when you consider social media, the implications of material on your current messaging, and other means by which a business reaches an audience, it can seem…
Freelancing covers a lot of ground when it comes to the products and services of the business. You can be a freelancer and sell items online, but more frequently you’re probably selling services. You could be a writer, computer programmer, IT expert, software engineer, marketer, sales professional, office management person, virtual assistant, etc. The common…
Content marketing is king when it comes to generating new leads to your website, business, or product. In fact, it has shown to be three times more effective than other outbound strategies such as backlink creation, e-mail marketing, and press releases. On top of that, content marketing is more cost-effective, costing approximately 60 percent less…
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